Coherent Europe is expanding its Italian sales force to target the machine vision market. Already established in the country as a supplier of materials processing lasers, Coherent plans to use its worldwide reputation as a provider of illumination lasers for machine vision applications to expand its business with machine vision integrators in Italy.
The company is establishing a direct sales channel to allow it to reinforce customer intimacy and to deliver higher value, including customer tailored solutions and closer technical support.
