German camera manufacturer IDS Imaging Development Systems has recorded sales in the first half in 2010 were up by 60 per cent year on year. With such strong growth, IDS expects the sales target for 2010 will be reached ahead of schedule in September. Additionally, IDS reports a very positive outlook for the coming months regarding the order situation and delivery capabilities.
'So far, 2008 had been our best year on record in terms of sales, but we expect to significantly exceed that figure this year,' explained Torsten Wiesinger, director of marketing and sales at IDS. 'Our sales target is 45,000 cameras – which is considerably more than we sold in the previous two years combined.'
IDS's focus is now on international growth. 'By opening a representative office in Asia and expanding our subsidiary in the United States we aim to significantly increase our market share in these important regions,' added Wiesinger.
IDS hired more than ten new employees since the start of the year, putting the growth of employees on par with the growth in sales. IDS currently employs more than 80 people at its three locations in Germany, the United States and Japan.