Microscan, a provider of barcode, machine vision and lighting solutions, has hired Scott McKay for its newly created global director, channel management and commercial marketing position.
McKay will be based in Microscan’s worldwide headquarters in Renton, Washington. He will be responsible for channel strategy, recruitment, training, and programme development, working with the field sales organisation, as well as commercial marketing and operations. He assumes these responsibilities as Andy Zosel, former VP of marketing and commercial operations, takes on a new role at Microscan as VP, engineering and vertical solutions.
‘Our worldwide network of channel partners is fundamental to our business model, and we acknowledge the critical role it will continue to play in Microscan’s success,’ stated Scott Summerville, president of Microscan. ‘We felt it important to dedicate a member of the senior management team to ensure that we are closely aligned to our partners and to support this vital function at a strategic level. Scott McKay’s educational and career background in channel management, along with his experience as a sales manager and branch manager where he created and deployed sales and marketing programmes at the local level makes him an excellent choice to lead this newly created department.’
