The ceremonial opening of the new VITRONIC subsidiary took place on March 28 in Penang, Malaysia. Partner companies, customers and top management were in attendance.
Martin Weiss, director of the subsidiary, explains, “With over 35% of the global GDP, Asia Pacific is by far the largest economic block. The International Monetary Fund has forecasted growth of 40% by 2023. With a subsidiary in Malaysia, we are now in the perfect position to focus on APAC.”
The Malaysian branch will become the new full-service provider for VITRONIC customers in South-East Asia. Companies such as Malaysian Post, DHL, FedEx and Thai Post will implement systems for logistics automation, industrial automation and traffic technology. In addition to branches in Shanghai, China, and Melbourne, Australia, Penang is now the third VITRONIC site in the Asia Pacific region.
Penang will provide both hardware and software engineering as well as training and testing. Furthermore, the subsidiary will offer services such as installation, commissioning and service for 11 countries in the region. Quick response and delivery times will be backed by 24/7 service and a large-scale warehouse. The presence of the new VITRONIC subsidiary will also help to create numerous jobs in Penang.
“To me, e-commerce is the most recent economic miracle of our time,” says Martin Weiss. “The APAC region is particularly welcoming to online business, making it the perfect environment for our many years of experience and the ideal location for marketing our efficiency-increasing systems for logistics automation.”
With over 32 million people, Malaysia has been one of the fastest growing national economies in the world for many years. Approximately 30% of university graduates have degrees in MINT fields of study. This means VITRONIC will not only be successful in finding the right personnel but also be able to meet its customers’ high expectations from the outset when it comes to products that are “Made in Germany”.
